Welcome To Mike's Famous

#1 Largest Selling New Harley(c) Dearlship in the U.S.A.

What began as one man's quest for a new motorcycle has become a famous place for all Harley� lovers to visit. In 1994, Mike Schwartz purchased a struggling dealership, Harley-Davidson of Wilmington, with only five employees.

Within four years, Mike's Famous Harley-Davidson outgrew its Wilmington facility and the world's first Harley-Davidson dealership including a museum and restaurant - all under one roof - was born. Today Mike's Famous numbers 3. Its 40,000 square foot complex in New Castle, DE is the World's largest selling dealership of new Harleys� anywhere. Mike's newest locations include the "built-from-the-ground-up" Smyrna, DE dealership and New England's Groton, CT complex located halfway between New York and Boston.

Just as the name has come to symbolize the all-American attributes of individuality, freedom and passion for adventure, Mike's Famous Harley-Davidson has come to honor those attributes and serve its visitors with honest, knowledgeable personnel. From MotorClothes� and Sales Planners to its Finance team, Mike's is Famous for Service and dedicated to ensuring every visitor has a positive experience, while at Mike's.

Mike's has been featured in over 100 publications and named the "#1 Dealership in the World" by DEALERNEWS magazine. An eight-time winner of Harley's top honor - the Bar & Shield award, the New Castle Mike's Famous has received many architectural design awards, including recognition from the New Castle County Historic Review Board for the preservation of the Howard Johnson's Registration Hut that sits outside the Mike's Famous New Castle location's entrance.

Live to Ride - Ride to Mike's! Become part of a community that includes riding, special events, and visitors from all 50 states and many countries around the world.